Marketing & Advertising 6 mins read

Making Capex Decisions the Smarter Way with Location Data

Most schools of thought on capital expenditure concentrate on the “what” of the purchasing decision, with the occasional undercurrent of “how…
Marketing & Advertising 6 mins read

The Return of the Billboard: When Location…

What people want depends on where they are. This simple truism makes sense, but it…
Marketing & Advertising 5 mins read

Setting Up a Solid Analytics Practice with…

During the last few years, technology used to capture data has evolved at a rate that…
Product 6 mins read

Quantifying the Physical World with a Product-Based…

In the past, measuring human population, demographics and other physical variables across…