Marketing & Advertising 5 mins read

Media Convergence of Traditional and Mobile : Game Changer?

A few days back, I was at Changi Airport to catch a flight and something interesting caught my eye. There was this guy staring at a large billboard of…
Marketing & Advertising 5 mins read

The Next Wave in Mobile Advertising

Ten years ago, my father (who is a surgeon by profession) had seven critical things in his…