Jack in the Box Beats Starbucks at Breakfast in the Midwest


Millennials are the most likely to eat at QSRs

Quick Service Restaurants are among the few industries in this digital age to still have a majority of dine-in consumers. The increasing number of meal ordering platforms makes it key for QSR marketers to continue attracting consumers to retain their loyalty and grow business.

We looked at the visitation patterns of top QSR brands – Subway, McDonald’s, Burger King, Starbucks, Jack in the Box, Popeyes, Sonic Drive-In, Dairy Queen, Dunkin’ Donuts, Jimmy John’s, KFC, Wendy’s, Panera Bread, Chick-Fil-A, Arby’s, Chipotle and Carl’s Jr. across all 50 states during breakfast time.

Southerners step out the most to get breakfast

Among all 4 regions – Northeast, South, West and Midwest, people in the South are most likely to visit a QSR for breakfast. Folks in the Northeast are hardly seen at these brands.

  • Dunkin’ Donuts is the most preferred, and Subway is the least preferred QSR in the Northeast.
  • McDonald’s wins in the South and has high walk-ins from millennials and people over 45 years.
  • Males over 45 years in the Western United States are more likely to get their breakfast at McDonald’s, Starbucks and Subway.
  • In the Midwest, the most popular breakfast place is Jack in the Box, followed by Starbucks.

An American having breakfast at a QSR

When do you see Fast Food joints buzzing

  • 7 to 9 am are the busiest breakfast hours.
  • Saturdays are the busiest days, and Thursdays are the slowest.

Brands believe that breakfast is the final frontier for restaurants, and intelligence on their consumers and competitors can help them win this meal.