Who’s visiting the Lion City?
Insights on tourists from USA, Australia, India, Japan and the Philippines visiting Singapore
1 in every 4 tourists coming from the US and Japan were on a business trip while tourists from India were on a family vacation
Tourist arrivals in Singapore is expected to grow anywhere between 1 to 4 percent compared to last year. Jan to April 2019, showed approximately 1.59 million tourists visited the country which was 1.6 percent higher than 2018 and the average hotel occupancy rate was more than 85 percent!
Tourists consider Singapore as one of the top destinations in the world…
The Singapore Tourism Board has recently partnered with Singapore Airlines for a campaign showcasing the destination attractiveness of the city. The increased influx of tourists presents opportunities for brands to do effective marketing within Singapore as well as in the tourist’s home country.
Near analyzed travellers arriving in Singapore during the summer months of July and August. Here are some interesting insights on tourists from the US, UK, Australia, India, Malaysia, Vietnam, Philippines and Japan.
55% of the tourists from the US, Australia, India, Japan and the Philippines, were Millennials.
1 in every 4 tourists coming from the US and Japan were on a business trip while tourists from India were on a family vacation.
Majority of tourists from the US and the Philippines were seen at a luxury hotel such as Marina Bay Sands, Carlton or Fullerton whereas majority from India and Japan were seen at budget hotels like Ibis, Fortuna or Summer.
City Hall, National Museum of Singapore and Universal Studios were the top preferred tourist hotspots within Singapore.
Tourists from the US, Australia and the Philippines preferred Killiney Kopitam and Starbucks, while majority tourists from Japan and India preferred to eat Japanese and Indian cuisine respectively.
Get the complete report here.
Brands can use this real-world intelligence to provide immersive consumer experiences to tourists, as well as locals.