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Swiftie Nation Takes Over Australia: Decoding Fan Behavior with Azira 

Swiftie Nation Takes Over Australia: Decoding Fan Behavior with Azira 

Taylor Swift’s highly anticipated Eras tour recently swept through Australia with a series of mesmerizing performances, captivating audiences across Sydney and Melbourne. As Swifties flocked to these two venues, Azira’s consumer behavior data provided invaluable insights into their travel patterns, accommodation choices, activities, and more. This blog will explore Swiftie trends for the Melbourne concerts. […]

Swiftie Nation Takes Over Australia: Decoding Fan Behavior with Azira 

Swiftie Nation Takes Over Australia: Decoding Fan Behavior with Azira 

Taylor Swift’s highly anticipated Eras tour recently swept through Australia with a series of mesmerizing performances, captivating audiences across Sydney and Melbourne. As Swifties flocked to these two venues, Azira’s…

Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Trends on Tap: A Peek at Dry January’s Influence on Beverage Retail and the Booming Non-Alcoholic Market

Dry January has become a growing trend in recent years, with 21% drinking-age adults reporting they were planning to cut back on alcohol in January 2024, up 6% from 2023.…

5 Innovative Marketing Campaign Ideas Using Consumer Insights

5 Innovative Marketing Campaign Ideas Using Consumer Insights

It is more critical than ever for marketers to build personalized relationships with customers from acquisition to expansion. To accomplish this, marketing budgets are bigger than ever, opening up opportunities…

Where Do New York Convention Visitors Stay, Eat, and Get Coffee While in Town?

Where Do New York Convention Visitors Stay, Eat, and Get Coffee While in Town?

Azira is headed to the NRF Big Show in New York City, so we wanted to see what convention goers do in the Big Apple when they leave the convention floor. We…