Marketing & Advertising

Marketing & Advertising News & Updates― 11 mins read

Understanding Apple’s App Tracking Transparency Framework and its Impact on the Ad Ecosystem

Table of Contents: What is the ATT Framework update?What does the update change? What is IDFA and why is it important to Marketers and Advertisers?

Author
Recent Posts

Latest posts by The Near Team (see all)

Great Britain Reopening – A Deep Dive into Grocery Retail Stores - July 15, 2021
Understanding Apple’s App Tracking Transparency Framework and its Impact on the Ad Ecosystem - July 12, 2021
Great Britain Reopening – What the data tells us about future consumer behaviour patterns - June 28, 2021

Marketing & Advertising― 4 mins read

Home Location Emerges as the New Location…

The pandemic has upended the world, changing the way we work, shop, and communicate with…

Author
Recent Posts

Regional Head - SEA & HK at Near

Latest posts by Harish Ganesh (see all)

Home Location Emerges as the New Location for Proximity Marketing - May 21, 2020

Marketing & Advertising― 6 mins read

Third-party cookie blocking: Threat or opportunity?

Since the rise of digitization, the biggest challenge for publishers has been…

Author
Recent Posts

Praveen Sheethalnath

Vice President, Products at Near

Latest posts by Praveen Sheethalnath (see all)

Third-party cookie blocking: Threat or opportunity? - March 24, 2020
4 Ways How Publishers Can Increase Sales Using Real-World Data - February 14, 2019

Marketing & Advertising― 5 mins read

How Store Visit Intelligence Can Empower Brands…

In June 2019, Decathlon opened Hong Kong’s largest sports store, with a multi-channel…

Author
Recent Posts

Latest posts by The Near Team (see all)

Great Britain Reopening – A Deep Dive into Grocery Retail Stores - July 15, 2021
Understanding Apple’s App Tracking Transparency Framework and its Impact on the Ad Ecosystem - July 12, 2021
Great Britain Reopening – What the data tells us about future consumer behaviour patterns - June 28, 2021